BT are a multinational telecommunications company with operations in around 180 countries. They are the largest provider of fixed-line, broadband and mobile services in the UK, and also provides subscription television and IT services.
From the 651,000 homemover orders BT experience, 44% (287,000) leave within the first 20 days of their home move. Analyse the current homemove experience to understand how the experience can be improved upon to stop churn and look to understand why customers are choosing not to move with BT.
An insights presentation with BT to show them the key areas to be improved upon in the current homemovers journey.