Dow Jones

ANALYTICS AUDIT

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ABOUT

Client: Dow Jones

Project: Analytics Audit

Year: 2018

Role: UX Strategy

WHO ARE DOW JONES?

Dow Jones are a global leader in news and business intelligence, including some of the widest-read and most-respected brands, like The Wall Street Journal, Factiva, Barron’s, MarketWatch and Financial News.

THE BRIEF

Ahead of a complete website redesign later in the year, an analytics ausit was needed to be conducted to inform key persona journeys and the UX design stage to come.

WHAT I DID

I conducted a Google Analytics and Hotjar audit of the current site. This audit was then presented to a range of key stakeholders to inform the next stage of the project.

THE RESULT

The analytics audit led to a successful website redesign (below).

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