FARFETCH
CURATE 2.0
WHO ARE FARFETCH?
FARFETCH is a global luxury fashion retail platform that sells products from boutiques and brands from around the world.
FARFETCH Curate is a platform designed for the FARFETCH community to join and shape the global fashion culture conversation. Users can curate edits from the entire FARFETCH product catalogue and then share it with their community and the world.
THE BRIEF
Lead the UX launch of FARFETCH Curate 2.0 into the Apple App Store whilst shaping the future developments of the FARFETCH Curate app 3.0 through UX design and research.
WHAT I DID
- User interviews x 6
- User focus groups x 2
- Usability test guide
- Curate homepage wireframes
- Curate email wireframes
- Curate app wireframes
ABOVE: Published Curate app screens
THE RESULT
The successful launch of FARFETCH Curate 2.0 into the Apple App Store and invaluable insights gathered which will inform the future development of the app.
Download FARFETCH Curate here.
Above: High fidelity wireframes of Curate Homepage, Email and App