GSK

THE COPD Patient & Doctor Journey

ABOUT

Client: GSK

Project: COPD: Mapping The Patient & Doctor Journey

Year: 2019

Role: Senior Service Designer

WHAT IS COPD?

Chronic obstructive pulmonary disease (COPD) is a type of obstructive lung disease characterised by long-term breathing problems and poor airflow. The main symptoms include shortness of breath and cough with sputum production. COPD is a progressive disease, meaning it typically worsens over time.

THE BRIEF

Using the existing research conducted by GSK and working alongside Dr. Ankita Batla (Chief Medical Office Lead - WPP), map out the current patient and healthcare provider journey to COPD diagnosis.

THE RESULT

A journey map, showing a patients interaction with their healthcare provider towards their COPD diagnosis.

The patient and healthcare providers journey was used to reinforce the three main insight uncovered throughout our research.