GUCCI
IMAGINED FUTURES
WHO ARE GUCCI?
Gucci is an Italian luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, and accessories, makeup, fragrances, and home decoration. Gucci was founded in 1921 by Guccio Gucci in Florence, Tuscany.
THE BRIEF
‘Imagined Futures,’ is a year-long, four-part collaboration between FARFETCH and Gucci. The collaboration was initially inspired by the new Gucci Off The Grid capsule collection.
The brief for ‘Imagined Futures’ was to take FARFETCH’s creative concept of a utopian version of the future and turn it into a digital experience aimed at getting maximum engagement from users.
WHAT I DID
- UX research
- Rapid prototyping
- User flows
- UX wireframes (Desktop and Mobile)
- Information architecture
- Client presentations
ABOVE: High-fidelity user flow prototype
Above: Actual wireframes/prototypes of the intended experience
Above: Imagined Future distortion effect prototype
THE RESULT
A successful interactive campaign that allows users to navigate through a collaged backdrop and experience an 'Imagined Future' curated by four different collaborators whilst simultaneously being able to shop the new Gucci Off The Grid Capsule collection.
You can still experience 'Imagined Futures' Part One on FARFETCH.
Read more about the 'Imagined Futures' Part One experience on Wonderland and SHOWstudio.
